In 1988 Ted Baker established himself as a shirting specialist of some repute and quickly went on to develop a wider range of exceptional menswear designs.
In time, he also found sophisticated ladies clamouring for him to apply his unique flair for fashion to womenswear as well. He duly obliged, of course, and soon all four corners of the world had cottoned on to what Ted still likes to call ‘fashion’s best kept secret’.
Today, Ted Baker London is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and unswerving attention to detail.
Ted Baker launched their eyewear collection back in 2001. Ted’s eye for detail remains as true to his roots as ever in his coveted optical collection. Quirky distinctive styling meets handcrafted quality, for an ocular spectacular that mixes and matches bold colours and patterns to create unparalleled, individual eyewear.
The designs see rich colours and patterns in a variety of styles and take inspiration from the 50s and 60s classic shapes which are timeless and back to rock today’s fashion. The brand offers a popular and diverse luxury range.
With frames lined in unique prints, and hidden trims concealing messages, Ted’s eyewear is as inventive and original as it is upbeat and vibrant… just like the man himself, in fact.
What we say
We love the hidden details on Ted Baker frames – such as quirky patterns on the inside of the arms. These frames are just the right mix of classic and funky and look great on all generations. They often suit ladies with petite facial features.
Want to make an Appointment?
Please call us on 01243 786600 or 01243 786590.
We welcome Private and NHS patients.